Dubai, UAE – 12 February 2026
Dubai, UAE: Global payment infrastructure provider Juspay has announced its expansion into the Middle East with the launch of its regional headquarters at Dubai International Financial Centre (DIFC).
The move marks a significant milestone in the company’s international growth strategy and signals a deeper focus on supporting enterprise merchants, banks and financial institutions across the region. The new office will enable closer collaboration with regional partners as demand for enterprise grade digital payments continues to rise.
Across the GCC, rapid growth in digital commerce is creating new challenges for large businesses operating across multiple markets. Companies in sectors such as aviation, hospitality, e-commerce and financial services are navigating varied currencies, evolving regulations and a broad mix of local payment methods.
Juspay aims to address this complexity through its payments orchestration platform, which provides a unified technology stack designed to improve authorisation rates, manage costs, streamline compliance and support cross-border scalability.
Establishing its regional base in DIFC underscores Juspay’s long-term commitment to the Middle East. The financial hub offers a strong regulatory framework, advanced infrastructure and access to regional and global financial institutions factors the company says are key to building regulated, enterprise grade payment systems in the region.
Commenting on the expansion, Sheetal Lalwani, Co-founder and Chief Operating Officer of Juspay, said the company plans to bring more than a decade of global experience in mission-critical payments infrastructure to the Middle East.
“We are excited to partner with merchants, banks and the broader ecosystem to build secure and scalable payments infrastructure that supports the region’s rapidly evolving digital economy,” she said.
Welcoming the company, Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, said: “We are pleased to welcome Juspay to the Middle East, Africa and South Asia’s most significant fintech and financial services ecosystem. As a global leader in payment infrastructure, Juspay’s presence strengthens our growing digital economy, reinforces DIFC’s role as a catalyst for financial innovation and cements Dubai’s position as a top four global FinTech hub.”
Founded more than a decade ago, Juspay supports over 500 enterprise merchants and banks globally, including major names across technology, aviation and financial services. Its offerings span full-stack payment orchestration, authentication, tokenisation, fraud management and reconciliation, as well as white label payment gateway solutions and real time payments infrastructure for banks.
Nakul Kothari, Head of Middle East and APAC at Juspay, said the region represents a strong growth opportunity for the company. He added that Juspay plans to invest in long-term partnerships and expand its regional team, particularly across business development, solution engineering and partnerships. With more than 1,500 payment specialists operating across Asia Pacific, Europe, the UK, North America and Latin America, Juspay said the DIFC launch positions it to play a larger role in shaping the Middle East’s evolving payments landscape.
